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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q99-Q104):

NEW QUESTION # 99
NTO has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available activities.
Which three Canvas Activities are available in Journey Builder? Choose 3 answers

A. Send SMS
B. Post to Facebook
C. Decision Split
D. Wait Until
E. Query Activity

Answer: A,C,D

NEW QUESTION # 100
Northern Trail Outfitters wants to display different content areas based on the subscriber data Which two features can be used to accomplish this? (Choose two.)

A. Dynamic Content
B. Personalization Strings
C. Profile Mappin
D. AMPscript

Answer: A,D

NEW QUESTION # 101
Northern Train Outfitters needs to ensure that "Valued Customer" appears if no data exists in that field for a subscriber when using a personalization string to display the First_Name field in a data extension. How can the Marketer most easily achieve this during creation of the data extension?

A. Ensure the Nullable box is not checked for the First_Name field
B. Mark First_Name as the Primary Key
C. Fill in the source data with "Valued Customer" for each blank First_Name field
D. Make "Valued Customer" the Default Value for the First_Name field

Answer: D

NEW QUESTION # 102
Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.
Which configuration ensure these subscribers do NOT receive these emails?

A. Add an Auto-Suppression list to the default sender profile.
B. Add subscribers to the Account opt-out list.
C. Configure Auto-Suppression list for the Commercial classification.

Answer: C

NEW QUESTION # 103
TO would like to evaluate which email content customers click most frequently. The email
team wants to track click behavior for all linked hero image using the naming convention
"Hero CTA".
What are two method two ensure click behavior on these images is tracked with this
naming convention.

A. Include "Hero_CTA" in the link tooltip field for each link
B. Add ""Hero_CTA" to the traking alias field for each link
C. Include "Hero_CTA" in the link filename for each hero Image
D. Include an alias attribute in each anchor tag and populate it with "Hero_CTA"

Answer: C,D

NEW QUESTION # 104
......

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